How do you encourage shoppers to shop locally at Belvedere Square on one of the biggest holiday shopping days of the year? Mikey developed a campaign that offered a more ‘civilized’ shopping experience compared to the craziness of the big box retailers and malls. Dubbed “UnBlack Friday,” the day in-store promotions, activities for the kids and more. Several media outlets covered the day, including a full page photo in the local print publication.
