Introducing a New Neighborhood to the Greater Baltimore Region
Though it now seems like Harbor East has been part of Baltimore forever, that is not the case. Mikey was part of the marketing team that introduced Harbor East to Baltimore, helping generate awareness and draw people to the new neighborhood. To that end, Mikey developed and utilized unique media relations and promotional initiatives to establish Harbor East as a premier destination, one that attracted people from well beyond its immediate surroundings. To this day, Harbor East continues to bear the fruits of Mikey’s initial efforts.