This event was created to draw a sophisticated shopper and diner to Harbor East. Mikey Monaghan developed, produced and promoted an arts festival on the streets of Harbor East to generate excitement and visibility in this new downtown destination. 70+ upscale artist vendors participated in the Harbor East Fine Arts & Music Festival.
A world-renowned street artist was secured to draw media attention to the 1st time event. She commissioned this artist to draw for three days allowing media to follow this artist and in turn promote the festival. This tactic helped secure coverage from all local television stations and major regional print. Over 1000 attended this one-day festival event.